Email Marketing
ActiveCampaign
ActiveCampaign combines email marketing with CRM and automation in one platform — which makes it ideal for service businesses that want to do more than just send newsletters. Frontier connects your lead capture to ActiveCampaign so the right sequences start automatically based on where each lead came from and what service they need.
How It Works
Frontier adds new leads to ActiveCampaign via the API, applies the appropriate tags, and optionally adds them to a deal in the ActiveCampaign CRM. As events happen — calls taken, emails opened, appointments booked — Frontier updates contact tags and deal stages to reflect current status.
What Data Moves
- New lead → ActiveCampaign contact created + automation triggered
- Service type → contact tag applied to start the right sequence
- Appointment booked → deal stage updated in ActiveCampaign CRM
- Job completed → tag triggers post-service review request sequence
What This Means for Your Business
- HVAC leads automatically enter a seasonal maintenance sequence
- Roofing leads from storm events trigger a dedicated storm damage follow-up flow
- Estimate sent triggers a time-based follow-up sequence in ActiveCampaign
- Post-job review requests and referral asks run on autopilot
Common Questions
Which ActiveCampaign plan supports API access?
All paid ActiveCampaign plans include API access. The Lite plan and above work with this integration.
Can Frontier update contact scores in ActiveCampaign?
Yes — lead engagement events from Frontier can increment or modify contact scores to help ActiveCampaign prioritize follow-up.
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