Lead Platforms
Google Local Services
Google Local Services Ads puts your business at the top of Google for service searches. But the leads only convert if you respond fast — within minutes, not hours. Frontier connects GLSA to your follow-up system so that every new LSA lead gets an immediate text or call response, automatically.
How It Works
When a new Google Local Services lead comes in, the GLSA API triggers a Frontier workflow. An automated text is sent to the lead within seconds, confirming receipt and offering to book an appointment. The lead data is pushed to your CRM and field service tool simultaneously.
What Data Moves
- New GLSA lead → immediate automated SMS to customer
- Lead contact info → CRM contact created
- Service type from GLSA → routed to appropriate intake flow
- Response tracking → GLSA lead status updated
What This Means for Your Business
- Respond to every Google LSA lead in under 60 seconds — even at midnight
- Book appointments from LSA leads before competitors call back
- LSA leads flow into your CRM without anyone copying them manually
- Track LSA lead conversion rate alongside other lead sources
Common Questions
Does this require a verified Google Local Services account?
Yes — GLSA API access requires an approved Local Services account. We configure the integration after your account is verified.
Can Frontier mark GLSA leads as booked in the Google interface?
Yes — we can update lead status back in GLSA when a booking is confirmed, which improves your account's performance metrics.
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